Welcome Guest! To enable all features please Login or Register.



Go to last post Go to first unread
Offline upamfva  
#1 Posted : Friday, May 21, 2021 4:15:03 AM(UTC)

Rank: Advanced Member

Groups: Registered
Joined: 5/5/2021(UTC)
Posts: 382

Altria expands marketing of heat-not-burn device

Altria is expanding marketing of a heat-not-burn cigarette alternative, IQOS, to Charlotte, North Carolina, this month.To get more news about Heat not Burn tobacco products, you can visit hitaste.net official website.

The company said Tuesday it plans to expand marketing to four more cities over the next year and a half.
Earlier this month federal regulators said IQOS could be marketed to smokers as reducing their exposure to deadly chemicals contained in traditional cigarettes. The electronic IQOS device, which heats cigarette-like sticks of tobacco, is made by Philip Morris International and sold in the U.S. by Altria.

But the FDA denied a broader marketing claim that would have allowed the companies to say that IQOS poses reduced risks to smokers overall. The agency said that conclusion hasn't been established by company research. Regulators emphasized that IQOS is neither safe nor "FDA approved.''

Both Altria and Philip Morris have poured funding into researching and developing alternative tobacco products for smokers who can't or won't quit cigarettes. Despite decades of anti-smoking campaigns, tax hikes and bans, about 14 percent of U.S. adults continue to smoke.
IQOS heats tobacco to temperatures as high as 660 degrees but stops short of burning them. The result is a tobacco-flavored vapor which the FDA said contains lower levels of 15 harmful chemicals contained in cigarette smoke. IQOS differs from electronic cigarettes, which heat a flavored nicotine solution and don't contain tobacco.
Altria has been gradually rolling out IQOS at a handful of specialty shops, including in Atlanta, Richmond, Virginia, and Charlotte.
The IQOS shops resemble stores that sell smartphones or other personal electronics, featuring minimalist furnishings and display tables featuring IQOS devices and accessories. Altria sells colorful IQOS mouth pieces, carrying cases, chargers and ash trays _ referred to as ``disposal trays,'' Altria says, noting the device does not create ash.
Users browsing this topic
Forum Jump  
You cannot post new topics in this forum.
You cannot reply to topics in this forum.
You cannot delete your posts in this forum.
You cannot edit your posts in this forum.
You cannot create polls in this forum.
You cannot vote in polls in this forum.