App Store Optimization Bible: Turbo-charge Your App Page
The thought of spending thousands of dollars and hundreds of hours only to see your “baby” sit ignored and unappreciated at the bottom of app store search results is one of nightmares. The fear is real and justified.To get more news about
Ios App Store Optimization, you can visit aso700.com official website.
Each day 662 new apps are released on the iOS App Store and 3,290 on Google Play. Numbers like that make it very hard for any one app to stand out from the crowd. The result is that close to half the apps in both stores (56% on iOS and 42% on Play1) don’t have ratings and are conceivably inactive.
Optimising apps to rank higher on app stores’ search results is known as App Store Optimisation (ASO). It’s like SEO for mobile apps and it’s a skill app developers must learn if they want to get their apps discovered. So, read on if you’d like to ensure visibility of your app and maximise download potential.
Apple and Google both continuously work on improving their search engine algorithms. They’re kind enough to disclose some elements like Apple does in its product page guidelines for app developers. But they never give the specifics of how they are used in calculations. And other elements are kept strictly under wraps.
ASO at its heart is all about finding the right keywords and putting them in the right place. To find the best keywords, app developers need to put themselves in their users’ mindset. What words will users search for?
As a start, your keywords should contain your app’s features and benefits, as well as any keywords used by competitors who rank highly. Reviews are a great source of keywords, as they can tell you how your users think and talk about your app. This is why app store search engines index the words of reviews.
App store keyword tools
Thesaurus-style apps like OneLook Reverse Dictionary can provide you with ideas for related and alternate app store optimization keywords. There are also a multitude of other sophisticated apps, explicitly designed for ASO and SEO keyword research like Keyword Tool and übersuggest, as well as more comprehensive ASO and SEO applications like TheTool, Moz, Ahrefs and SEMRush. They variously allow you to search words, domains, apps and phrases and will provide you with search volumes and other stats about your choice.