Best Examples of App Store Optimization



Smartphone users in the UK spend 86% of their time on mobile inside apps (2019) but previous studies have also shown the average user spends most of their time using the same three apps.To get more news about Specialty Android Keyword Ranking, you can visit aso700.com official website.

To make an impact in the mobile app market, you have to build a solid presence on the major app stores and maximise downloads – but this is only half of the battle. You also need to keep users engaged so they’ll continue to use your app, otherwise it’s going to sit idle on their phone until they hit the uninstall button.As we explain in our complete guide to app store optimisation, there are two broad aspects to ASO. First, you want to optimise your app listings to maximise visibility on each platform (Google Play, App Store, etc.). Next, you also need to manage the performance of your app to prove that your listing deserves to continue ranking well for relevant searches and categories.

Already, there are a number of patterns you can spot between the top-ranking apps. The titles are all formatted in a similar way, vibrant icons help differentiate them all visually and they all have strong review scores.

The title of your app listing should start with the name of your app and then provide a brief description including your primary keywords, if possible.

Boosted is a perfect example of this, leading with the name of its app and then following with its two primary keywords in a concise, descriptive manner.Seekrtech follows the exact same formula with the listing of its Forest app but only uses one keyword in favour of a more precise, branded description.

True to the app’s key message, the title itself is more focused and reads more like a call to action than a description.

Moving over to the iOS App Store, Forest uses the same title for its listing but Apple also gives you space to add a subtitle. You can use this to include primary keywords and it’s important to understand that Apple’s algorithm only recognises keywords in the app name and subtitle, as well as a dedicated keyword field that’s only visible in the developer’s module.Meanwhile, Google looks at keyword density across your entire listing so you’ll also want to include some in your description.

Both stores compile apps into categories and also recommend apps to you, based on your browsing and download history. For example, once you’re done looking at the Forest listing in the iOS App Store, you might notice two sections for “More By This Developer” and “You May Also Like”.

As you can see, listings in the iOS App Store for search results, categories and recommendations look very different from the ones you’ll find in Google Play. The most obvious difference is the lack of review scores and all users have to work with are the icons, app name and the keyword category or subtitle.