The 25 Most Iconic Football Shirt Sponsors of All Time
What makes a football shirt truly iconic? More often that not, the best jerseys of all time are remembered for their manufacturer, template and overall attention to detail – but the accompanying sponsor is also essential to making a kit the whole package.Get more news about
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Shirt sponsorship first became commonplace on shirts in the 1980s, and shortly afterwards the Premier League and revamped Champions League helped bring about the globalisation of the game that saw clubs move from community institutions to hugely profitable global organisations.
Brands like Fly Emirates, O2 and Pirelli are now associated with eras of dominance in Paris, London and Milan by being plastered on the shirts of the biggest teams in the world – and the rising commercial value of sponsorship deals has seen the aesthetic quality of shirts taken to new levels.
Sponsors are now fundamental to the aeshetic of a good shirt, with some of the game’s most recognisable clubs accompanied by legendary branding to create some of the most nostalgic jerseys ever created. We looked way beyond the barrage of betting companies in the modern game and delved into the archives of drip to round up the 25 most iconic sponsors we’ve ever seen.Opel is one of the cleanest club sponsors of all time, having been donned by PSG and Bayern, but the car manufacturer is most famous for badging AC Milan during a period of dominance in the 90s and 00s. The likes of Dida, Kaka, Shevchenko and Nesta all balled out in this iconic drip.
Although it seems like it lasted a lifetime, the Toon Army’s link up with Newcastle Brown Ale only lasted six years in the mid-90s. The partnership blessed a number of classic Premier League kits though, and was worn by the iconic Entertainers team of Ginola, Asprilla, Ferdinand and more. Authenticity is one of the most important factors to any kit, so when a local link up happens like this…it just works.
For two seasons, Fiorentina had one of the most legendary sponsors in the history of the game: Nintendo. The gaming giant linked up with the Serie A side to promote the N64 release and Batistuta toyed with Serie A defenders IRL like he was playing FIFA. Legendary business.
Nike and PSG didn’t miss once with Fly Emirates as the club’s shirt sponsor. PSG have long been known as the kings of shirt and street style, and they wouldn’t have been able to accomplish that feat without Fly Emirates ultra clean branding on their shirts. One of the cleanest combinations of all time.
Arsenal have been blessed with some of the best shirt sponsors of all time, with only the cleanest logos found on their shirts over the last three decades. While JVC and Sega/Dreamcast are up their amongst the best, Arsenal’s O2 era was the best in terms of on-pitch greatness, which saw the likes of Henry, Viera and Bergkamp donning it in their prime.
Carlsberg: probably the best shirt sponsor in Liverpool’s history…on an aesthetic level anyway. Sure, Crown Paints and Candy were donned in Liverpool’s glory days, but Carlsberg just hit different on a Red’s shirt. Despite plenty of years of mediocrity associated with it, images of prime Torres, Gerrard, and Istanbul also go hand-in-hand with Carlsberg on the jersey, making the Danish beer a truly legendary part of Liverpool history, and the longest standing partnership in Premier League history.