The Complete Guide to App Store Optimization



According to the New York Times, there were over 2 million apps in the Apple App Store as of Q4 2019. However, it’s reported that the average retention rate of an app is less than 5% within a month after download. This means that competition for users’ attention is fierce, to say the least.To get more news about Aso Optimization, you can visit aso700.com official website.

Many factors determine whether an app makes it to the top of the search results or gets buried among the thousands of unpopular choices.

In the following guide, we explain what App Store Optimization is and how it works for iOS apps. We’ll discuss the factors that contribute to a favorable App Store evaluation and provide you with a comprehensive list of areas you’ll need to address. By crossing them off your list, you’ll know you’ve tried your best to reach your target audience.App Store Optimization (also referred to as ASO) is a term used to describe all the processes aimed at improving your app’s visibility in the App Store.

It includes areas like optimizing your app listing description and visuals, as well as influencing your App Store reviews, user retention rates, and app performance.

While certain App Store Optimization rules apply to both iOS and Android apps, there are significant differences in how the Apple App Store and Google Play Store evaluate listings. While Android ASO is beyond the scope of this post, you can refer to our separate piece on Google Play Store Optimization.Creating an effective App Store description starts with making a list of keywords that relate to your app. You can brainstorm and write down all the terms that come to mind, use a keyword research tool, and look at the phrases used by your competitors.

You’ll notice that some keywords have a higher search volume than others. However, it's important to know that some popular phrases also have a low click-through rate (CTR) among users.

If you use a phrase that doesn’t prompt users to click on your listing, Apple might think your app is irrelevant and lower its ranking.

To make sure this doesn’t happen to you, we recommend that you focus on long-tail keywords (those with three or more words). They tend to have a much more favorable volume to click-through ratio. The good news is that you won’t necessarily have to resort to low volume terms, either. According to a study by Ahrefs, nearly 30% of long-tail keywords have a search volume of at least 10,000!Unlike Google Play Store, Apple App Store doesn’t scan all descriptions for keywords. You must use them in three sections only:

1. App Name. It should be up to 30 characters long. Make sure that the name is memorable and doesn’t sound like competing brands.
Importantly, app names with keywords have proved to perform twice as well as those without. Here’s an example from the popular travel app Expedia, with three keywords included:
2. Subtitle. Use the section right beneath the App Name to summarize what your app does (like the app name, it lets you use a maximum of 30 characters).
3. Keywords field. This is where you can list the keywords you chose to rank for – you can use up to 100 characters. Make sure that you: