How to Succeed at App Store Optimization
Your app’s app store optimization (ASO) isn’t set in stone – and neither are your methods for improving it. Tactics and keywords that worked at the launch of your app may no longer be popular, and your other marketing efforts may be under-used in their ability to support your rankings.To get more news about
App Store Optimization, you can visit aso700.com official website.
Your app’s ranking isn’t permanent and doesn’t end with the app store – and that’s a good thing. Let’s go over ways you can boost your ASO beyond the usual tools.
Your app’s ranking is based on a litany of measurements that are mainly based on keywords. User reviews, ratings, conversion rates, and user acquisition and retention all affect your app’s ranking on the app store.
ASO is the measurement and manipulation of these criteria to improve your ranking among other apps listed on the app store, in the same way, SEO is used to improve your website’s ranking among competing websites.Your in-store efforts are powered by your app’s metadata – the creative use of keywords, descriptions, videos, and your app’s icon are all used to drive views and conversion.
If you’re familiar with SEO, you already know the importance of optimizing your keywords to specific searches. If you’re not, it’s a simple concept to understand: Users input a word (or string of words) into the app store’s search bar, and apps that include those words in their description are displayed based on two parameters: relevance and ranking.
Users are usually shopping for a specific solution to a particular pain point if they are searching directly on the app store as opposed to browsing a category, so it’s important to make sure your keywords are relevant and trending; we’ll get to figuring out trending keywords in a bit.Your app’s metadata includes the app’s title, subtitle, promotional text, description, up to three preview videos, and up to 20 promoted in-app purchases.
Your app’s title is the name of your app and is limited to 30 characters. This will rank in keyword searches and is the one thing you shouldn’t change. It is possible, but this is your app’s brand, and barring some catastrophic unlucky streak, your app’s title should always remain the same.
Changing the name of your app can significantly decrease the power of word-of-mouth user acquisition, which accounts for 15% of all app downloads.
The subtitle of your app can be up to 30 characters as well, and this is where you want to pack in your keywords, as your app’s subtitle ranks in keyword searches. It’s almost like your app’s tagline – it should succinctly describe what your app does and also serve as the hook to promote interest in your app among users.
Your app’s promotional text doesn’t rank for keywords, but it’s important nonetheless. Up to 170 characters, this section appears above your app’s description. Use this section to share news and updates about your app, including sales, upcoming features, and events that may be taking place in your app's future.Your app’s description isn’t ranked for keywords, either, but without it, users won’t be able to figure out what your app does, so make sure your description is concise, easy to read, and entertaining enough to create interest in your app.