Baidu vs. Google: What's the Difference?


As Google (GOOGL) maintains its stronghold in the global internet search arena, Baidu, Inc., (BIDU) has the upper hand in China, with 72.37% of the nation's market share as of May 2021.To get more news about chinese letters alphabet, you can visit shine news official website.
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 Google China, a subsidiary of Google, ranked fourth in China’s online search market, with a 1.95% share.

Both Google and Baidu are listed on NASDAQ and operate in similar web services spheres, but the companies are quite different. Baidu remains focused on the local Chinese market, while Google is global and continues to expand.

Contrary to the common perception of Baidu as an “online search specific” company, it has a large suite of products and services somewhat similar to Google. Both companies have multiple offerings across search products, social products, knowledge products, location-based products, music products, PC client software, mobile products and services, open platform for developers, games, and translation services. Nonetheless, here are the key differences between Baidu and Google.
Baidu
Baidu remains a Chinese company, fully compliant with the local laws and censorship, as directed by the state government.

Baidu banks on its comparatively better understanding of local Chinese language and culture, which enables it to better optimize its search technology to the needs of local users. The Chinese language is complex, with some words having multiple meanings. Baidu’s search algorithms place a lot of relevance to the context in which the words are used in the content. Google, both in business and technology, appears to have struggled on these fronts in China.
Baidu is expected to continue its dominance and growth in China, based on its localized offerings in the world’s most populous nation, which still has limited internet penetration.

It consists of two segments, Baidu Core, which involves keyword-based marketing and includes Artificial Intelligence (AI) products and services, and iQIYI, which offers online advertising.

Baidu Core is the company's largest revenue driver, bringing in more than 70% of the company's earnings.
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Within this segment exists the mobile platform, which features Baidu App—China's number 1 search-plus-fee app—its AI cloud, and other growth initiatives.
Google
Google has had a few rough patches with the Chinese authorities over freedom of speech and free access to information. While Google continues its operations in China, its capacity is limited.

Google is strong in the rest of the world. It continues to diversify its products and offerings to expand its business in developed markets, including experimenting with offerings like a high-speed broadband network called “Google Fiber” and driverless cars.

Google’s timely bet on buying the mobile operating system Android has allowed it a head start in the global mobile search market. It now contributes to increasing proportions to Google’s revenues.
Special Considerations
As artificial intelligence (AI) is further intertwined in human life, Baidu has increased its focus on using it to better processes and the lives of its customers. In particular, the company plans to use it to transform the transportation industry through the use of robotaxis and driverless cars, to detect viruses and advance research in vaccines, and create digital and virtual human-like machines for the services industry.

In February 2021, Baidu launched a multi-modal autonomous driving platform to enable AI-powered transportation: Apollo Robotaxis, Robobuses, and other self-driving vehicles.
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 Launching first in Guangzhou, a city north of Hong Kong, customers will be able to request transportation services on demand.

Creating autonomous cars is not a novel concept for Google, which began its quest in 2009. It continues to improve the technology that powers its self-driving cars. In June 2021, Waymo, a subsidiary of Google's parent company Alphabet, secured $2.5 billion in an investment round.

Waymo previously launched its autonomous cars in a ride-share program in Phoenix, AZ, and hopes, with its significant capital injections, to soon make these available to consumers for personal use.

Today, Google is expanding its AI focus in the healthcare sector, improving screening for diseases, such as tuberculosis. It is also using AI to help diagnose dermatological issues.