Nike’s latest spot sees a number of sports digitized into a series of flickering neon-colored animations.nike air max 90 mens navy directed by luca finotti, the video is a part of nike’s #WeBelieve Intthepower of Love campaign and merges animation with live action. While there’s no linear storyline, the two-minute short isn’t too dissimilar to a stylized music video.more conceptual than anything, the video shows how nike’s sportswear closely links to various lifestyles, as well as being practical in active settings. finotti worked on the video in collaboration with the sports giant as part of the nikeLab x rriccardo tisci dunk lux range, with the sneaker also appearing at several points in the clip. Word is that Tisci himself also collaborated on this short film.

Nike has been rallying the city of chicago all week long with a make someday today" campaign featuring "living" out-of-home ads,nike air max 90 womens blue including billboards that reacted to actual game action. kudos to w+kand nike for a great merging of creative and media celebrating a historic moment in sports.in some ways, the spot echoes the worth the wait" ad that nike made when the cleveland cavaliers won the nba title in june. you have to wonder what the Indians spot looked like that nike surely made for tonight, too.

Nike has enlisted lebron James to support and help develop a new sneaker which will support disabled athletes and help them put on their sportswear more efficiently.nike air max 90 hyperfuse womenss the sneakers, named the Lebron soldier 10 flyease has proved to be a personal and rewarding project for James, who is a father of three.James said to espn: sports should never be taken away from a kid. It creates fun. It creates laughter. It creates brotherhood or sisterhood. to be able to have shoes that are easy to get on and off gives kids another opportunity to live out their dreams.It’s about us empowering every kid and everybody to understand we are all athletes.

Nike Running hit the sweet spot when they introduced the nike lunarepic flyknit in both low and high silhouettes last year. the revamped lunarlon tooling featured targeted cushioning to help those troublesome pressure points on runners’ feet finally seek some relief, and the flyknit technology utilized a natural yet snug fit complete with differences in the woven textile based on where your feet needed more natural movement. Today we get a look at the sequel, the nike lunarepic flyknit 2, in lowtop form slated to debut stateside tomorrow,nike air max 90 pink february 2nd followed by a global release on February 16th.the nike lunarepic flyknit 2 does more of the same, just better. the refined silhouette features an upgraded dynamic flywire construction, a new slip-on sock-like fit for a natural ride, and awesome new colorways to jumpstart the model. today we get a look at 6 debut pairs ranging from the simple and standard black/white option all the way down to a uniquely color-blocked multi-color choice. the smooth ride is courtesy of the laser-siped Lunarlon midsole that was unveiled on the original and can now be found in other creations like the nike lunarcharge le. check out more detailed shots of the Nike lunarepic flyknit 2 below and know that you can grab your pair tomorrow on Nike.com for $160 usd.

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