Over the last 10 years, s oliver schmuck sale has become a global sensation, with some 10,300 retailers in more than 90 countries, across 6 continents. In 2011, one piece of PANDORA jewellery was sold every second! Now the third most successful jewellery brand, after Tiffany and Cartier, PANDORA traces its roots back to very humble beginnings. In 1979 when goldsmith, Per Enevoldsen and his wife, Winnie, opened a small jewelry shop in Copenhagen. The couple often traveled to Thailand in search of jewellery to import. As demand for their products increased, they shifted their focus from retail to running a wholesale business.


In 1987, the company discontinued its retail activities altogether to become strictly a wholesale dealer.In 1996, goldsmith and designer Lisbeth Enø Larsen, joined the company and, together with Lone, she played a key role in defining the ‘PANDORA style.’ 2000 saw the launch of PANDORA’s pandora schmuck kaufen on to the Danish market. Created with the idea of “one charm for every unforgettable and charmed moment in your life,” this signature product was the catalyst for PANDORA’s subsequent success. Women loved being able to customise their bracelets from hundreds of handcrafted sterling silver, 14K gold, and Murano glass charms, which they could easily add on because of PANDORA’s unique patented threading system.


The Enevoldsens spent the first two-thirds of their 30-plus years in business honing its business model, brand and mission – to make high quality, personalised  pandora schmuck outlet jewelry accessible – before taking their business global. They focused on creating a vertically integrated company with in-house design, manufacturing, global marketing and direct distribution all carried out and therefore quality controlled by the company itself. In 2003, PANDORA started trading internationally in the US, and in 2006 they launched their first concept store in Hamburg. In 2009, the company created its first franchise opportunity.


Per Enevoldsen started out as a goldsmith running a small family based business. You don’t create a business like moncara schmuck kaufen without really taking the time to really master what it takes to run a business. When researching this article, I could only find one interview with Per Enevoldsen – at least in English – and so couldn’t gain any further insights into his own entrepreneurial journey. However I suspect that it was in part the attention to detail that comes with being a craftsman that gave Enevoldsen an instinctive understanding that business was an art to be mastered.