"Purity, not minimalism, is the way they describe their aesthetic. "People want to feel comfortable, and I don't just mean in their clothes; I mean in general-spiritually, emotionally. You feel invigorated and powerful as the bouncer lifts the velvet rope to let you inside. The project celebrates the iconic green and white tennis shoes that have undoubtedly become a staple in closets across the world. New shoes? Okay, maybe that's not a thing, but considering that we just entered a whole new decade, it's fully justifiable to treat Golden Goose yourself to a pair of shoes.

It is a totally different way to work but it brings us energy...' What we got [from Golden Goose Sneakers JW Anderson's collection] was a glorious confection of J-Dubs lite: not in mental calories but in down-delivered weightlessness. We could say 'oh it's an eco-shoe but it's scratchy and falls apart' but then we'd have no power to change anything.

I ask about the first time she danced in heels. The shoe uses "two high performance rubbers and a pivot proto to help increase control in lateral movements," according to a release. The brand's first shop is located on Montreal's St-Laurent Blvd, and a new Toronto location Golden Goose Sale opened its doors a few weeks ago; both are operating with COVID-19 measures in place. Whether you're storing the sneakers as a collection, it's an art form, and also fashion is in and of itself an art form. "The Song of Style woman is bold and energetic yet also very feminine.

When temperatures drop, we're not eager to reach for stilettos because come snowfall, moon boots are about as sexy as we're getting. Even if you think about dressmakers, they weren't given the name "designer," but it was slaves who were the first designers in this country. Oh, the things we do for fashion. I still hung onto some precious things, but I would look at these clothes and feel sad because I wasn't wearing them anymore. The USPS is an essential, vital service, and currently it's facing potential disenfranchisement with cost-cutting moves set forth by the Trump administration.

Online shopping is certainly touted as being more convenient, but is it? The idea of "Buy before you try" sounds enticing, until you realize you have to repackage and ship back the items that don't fit. Rutson's particular gift as a buyer was understanding how an avant-garde runway piece might work in a real woman's wardrobe, and that's reflected in her own style. Unfortunately, this means consumers have come to expect a sad compromise when it comes to 'green' goods-low on style, high on conscience. But that's precisely the landmine that Allbirds' founders, former New Zealand footballer Tim Brown and renewable materials expert Joey Zwillinger, have managed to neatly dodge, with a brand philosophy that leads with design first, sustainability second.