All of your website’s content is not created equal, and there is some strategy to getting it right. In your URL, organize your content with the most prominent keywords Nike Roshe Run Dames nearest to your site name.

For example, when a URL reads “yourdomain.com/what-we-sell,” a search engine determines the most valuable information to be the words which it reads first: “yourdomain.” So, the URL’s second-most-important text must be “what-we-sell.”

Do Not Use Any CAPITALS in URLs

To be honest, the exact reasoning eludes us, but, one thing is unmistakably clear: Capitals in your URL will Nike Air Max 2016 Damen lower your SEO score. So, don’t use capital letters in any of your URLs, just to be on the safe side.

Use Hyphens Instead of Underscores

Hyphens are a literary tool, but underscores are not. In a URL, search engines Adidas ZX 700 Femme read hyphens as space. The algorithm is designed to understand a hyphen, not underscores

Underscores confuse the search engine and lower your SEO score.

Add AMP and Mobile Page URLs to Your SiteMap

AMP stands for Accelerated Mobile Pages. When using a mobile device, search engines guide users to AMP web content before any other. It is an open source platform initiative that is working to create web Adidas Superstar Womens Black content that limits the amount of data being requested by a mobile user.

When using a mobile device AMP content is shown as a carousel. You have seen these carousels sitting just above your Google search results, and, Nike Air Max Command Damen they are shown before any other content. These are AMPs.